The Salt (tell us a bit about Garrett Underwood, and your vision to impact culture):
By the grace of God, I’m 25 with a bachelor’s degree from Cal State Northridge, and currently run the most popular Christian Clothing line in the state of California [Malachi Clothing]. As founder and CEO of the company, I wear the roles of sales representative management, manufacturing, researching trends, and overseeing the entire company. Before filling my executive seat at Malachi Clothing, I worked at various clothing companies, such as DROBE Custom Clothing and Humanity Apparel, to heighten my knowledge of the fashion industry.
The Spill (what projects are you planning to serve up this season ):
This season we plan to go on a school tour under the Malachi Clothing brand. Traveling to different school and speaking about the importance of appearance and the power of giving! I’m also focusing on creating a lot more partnerships with organizations and other brands, and staying current with sponsorships with new upcoming artist. Branching out to other areas in the U.S and making our presence know everywhere.
The Spark (what inspired your idea or where do you pull your influences):
One day as I was walking out of a store, a very anxious looking man standing outside asked me what type of drugs I had on me and how much it would cost him. I asked him why he had approached me with that question, and he answered in a very nonchalant manner, “You look like you would sell them.” At the time, I was wearing baggy jeans and a black shirt with several skulls printed on it. I was dressed in what I thought was the current trend and completely oblivious to the message I was sending out. After that incident, I became more mindful of the image I was projecting through the clothes I was wearing. I began the process by simply printing positive messages on shirts for myself. Through the overwhelming responses I received from Christians and non-Christians, I realized that this would be more than a hobby, this was God’s will. My goal was to create clothing that was stylish, but that would also portray a positive message.
One of our high points is the strive to create apparel that will inspire people to live with purpose and give back. With every purchase made it provides a care package to someone in need. Since our launch in the summer of 2008, we have made our footprint in Los Angeles and its surrounding cities; by supporting Christian musicians and speaking at churches, as well as schools. We formed many partnerships with organizations and churches creating outreach opportunities with the communities. One of our biggest challenges is infiltrating our brand into mainstream retail stores. Because we are a Christian brand it is very hard to get in secular stores. But as we push forward we plan to break that wall by making a stamp with the people first then with companies.
The Savor (how do you aim to remain SALTY in your daily commission as salt of the earth):
We stay salty by continuing with bold statements on our apparel, along with keeping our focus on giving! For every purchase made we provide a care package to someone in need. In return we send our consumers a bracelet with the name of the person that received your donation.
The Socialite (where can you be found online):
- Website – www.MalachiClothing.com
- Facebook – www.facebook.com/pages/Malachi-Clothing/
- Twitter – @Malachi_designs
- Instagram – @MalachiClothing